AKSG Engages Hilda Baci To Promote ‘Ibom Kitchen,’ Xmas Unplugged 4.0

AKSG Engages Hilda Baci To Promote ‘Ibom Kitchen,’ Xmas Unplugged 4.0

The Akwa Ibom State Government has formally signed a high-profile service and appearance agreement with global culinary icon and Guinness World Record holder, Ms. Hilda Baci, ahead of the grand rollout of Christmas Unplugged 4.0.

The partnership was sealed on Thursday, November 5, 2026, in Uyo during an official signing ceremony executed by the state’s Inter-Ministerial Committee on Christmas Unplugged within the chambers of the Honourable Attorney-General and Commissioner for Justice, Uko Udom, SAN.

Under the terms of the strategic agreement—which spans from November 30 to December 31, 2026—Ms. Baci will serve as the official face and brand ambassador for Ibom Kitchen, a premier gastronomic pavilion designed to spotlight the state’s rich, indigenous culinary arts. She will also leverage her expansive global media reach, digital network, and cultural influence to amplify international visibility for the month-long holiday festival and the iconic Akwa Ibom Christmas Carols Festival.

Showcasing Gastronomic Heritage at Unity Park

The 2026 edition of Christmas Unplugged 4.0 runs under the heritage-driven theme: “Taste of Akwa Ibom: Our Food, Culture and Heritage.”

Conceived as a major pillar of Governor Umo Eno’s economic diversification drive, the Ibom Kitchen will serve as a culinary theater where all 31 Local Government Areas of the state will converge to prepare, exhibit, and revive at least five distinct, traditional native delicacies each.

The initiative aims to safeguard rare and historic Akwa Ibom recipes from extinction while providing local micro-vendors with direct access to an expected tourism market of millions of visitors at Uyo’s newly upgraded Unity Park.

Reacting to the successful contract execution, the Executive Governor, Pastor Umo Eno, Ph.D., congratulated Ms. Baci on her homecoming appointment. The Governor expressed strong optimism that the partnership will transcend the immediate Yuletide festivities, serving as a long-term catalyst to drive the state’s broader “Destination Akwa Ibom” tourism agenda.