When Immorality Becomes a Marketing Strategy: The Comfort Emmanson Spectacle and Nigeria’s Decaying Moral Compass

When Immorality Becomes a Marketing Strategy: The Comfort Emmanson Spectacle and Nigeria’s Decaying Moral Compass

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Thomas Thomas
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Barely 48 hours after her release from Kirikiri Prison, Comfort Emmanson—known for her online rants, nudity, and disregard for decency—has been flooded with offers, endorsements, and ambassadorial deals.

A Special Assistant to the Delta State Governor, a real estate mogul from Ebonyi State, and even the Minister of Aviation (albeit under the guise of “official capacity”) have all rushed to her side. Now, Crownlek, a top fashion house headed by Balogun Olamilekan, has offered her a six-month ambassadorial deal to model their high-end designs and represent the company at major fashion and entertainment events.

Others, it seems, may soon follow.

But here lies the troubling question—why are all these promises and endorsements coming almost exclusively from men? Where are the women in this jamboree of sudden benevolence? What exactly do these men want that Comfort Emmanson supposedly has?

Would these same people roll out the red carpet for a male entertainer or public figure fresh out of prison for equally scandalous conduct? Why, for example, has no one offered Kwam 1 such a spree of brand endorsements simply for existing?

This nation is fast sliding into a moral abyss—into the open arms of Sodom and Gomorrah—where immorality is not just tolerated, but rewarded with wealth, fame, and political connections. Comfort Emmanson’s case is not about rehabilitation or giving someone a second chance; it is a calculated glorification of bad behaviour.

Her public record is clear: shameless displays of nudity, public rascality, and a penchant for vulgarity on social media. Yet instead of condemning such conduct, our so-called political elites and business leaders are sending an unmistakable message to Nigeria’s youth: Be unruly, break the rules, strip on camera, and you might just become a brand ambassador.

This is the dangerous precedent that human rights activists—under the false canopy of “fundamental freedoms”—are helping to cement. In truth, they are enabling the decay, wrapping corruption and moral bankruptcy in the language of liberty.

As Imaobong Akpan Akpan sharply observed, “The way it’s going, one day an unruly, recalcitrant, violent passenger will storm the cockpit of a plane to struggle control with a pilot, and nothing will happen afterwards. Let us keep tolerating craze and rewarding BS.”

We must ask ourselves: What exactly are we teaching the next generation? That being disrespectful, uncultured, and shameless is the fastest route to fame? That the dignity of womanhood is negotiable for the right price That our girls should strip on social media in hopes of landing the attention of powerful men?

If this trajectory continues, Nigeria will have little left in terms of values. We will be a nation where rudeness is repackaged as “boldness,” nudity is branded as “self-expression,” and morality is dismissed as “old-fashioned.”

This is not empowerment. This is the auctioning of our cultural and moral heritage to the highest bidder, and the buyers are lining up.